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Older adults are major contributors to the U.S. economy through consumer spending. It is important that this spending take place in a safe and fair marketplace.

Policymakers at all levels of government should safeguard consumers against unfair, deceptive, or abusive practices.

Policymakers and the private sector should ensure that products, services, and emerging technologies are created using an inclusive design process with universal design principles.

Policymakers and the private sector should ensure that the benefits of the sharing economy extend to older adults and traditionally underserved market populations.

Individual homeowners, particularly older homeowners, should be able to generate income by renting out their properties on a short-term basis. In especially tight housing m

Policymakers and the private sector should ensure affordable access to essential products and services during declared emergencies.

Leaders in the private and public sectors should ensure fairness, transparency, and accountability in algorithmic tools used for informing consequential decisions regarding health and financial wel

Consumers should control the extent to which their personal information may be collected, analyzed, shared, scraped, and sold.

Privacy protections should be embedded into products and services.

Organizations (including private companies, nonprofits, and government entities) should clearly communicate: