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Policymakers at all levels of government should safeguard consumers against unfair, deceptive, or abusive practices.

Policymakers and the private sector should ensure that products, services, and emerging technologies are created using an inclusive design process with universal design principles.

Policymakers and the private sector should ensure that the benefits of the sharing economy extend to older adults and traditionally underserved market populations.

Policymakers and the private sector should ensure affordable access to essential products and services during declared emergencies.

Leaders in the private and public sectors should ensure fairness, transparency, and accountability in algorithmic tools used for informing consequential decisions regarding health and financial wel

Consumers should control the extent to which their personal information may be collected, analyzed, shared, scraped, and sold.

Privacy protections should be embedded into products and services.

Organizations (including private companies, nonprofits, and government entities) should clearly communicate: 

Policymakers should conduct oversight on data brokers to ensure transparency and accountability. Data brokers should be required to register with a regulator.

Policymakers should protect against the misuse of data, including: