These principles provide a flexible framework that applies to all consumer products and services:
Fair, equitable, and affordable financial products and services are essential to helping people and communities build and maintain wealth.
Policymakers should protect consumers against unfair, deceptive, or abusive practices.
Policymakers and the private sector should ensure that products, services, and emerging technologies are created using universal design principles.
Policymakers and the private sector should ensure that the benefits of the sharing economy extend to older adults and traditionally underserved market populations.
Individual homeowners, particularly older homeowners, should be able to generate income by renting out their properties on a short-term basis.
Policymakers and the private sector should ensure affordable access to essential products and services during declared emergencies.
Leaders in the private and public sectors should ensure fairness, transparency, and accountability in algorithmic tools used for informing consequential decisions regarding health
Consumers should control the extent to which their personal information may be collected, analyzed, shared, and sold.
Privacy protections should be embedded into products and services.